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Cutting Cost Per Lead Nearly in Half for a Car Service Center

A 4-month SEO strategy that pushed high-intent company formation keywA 3-month Google Ads optimization campaign that transformed inefficient ad spend into a high-performing lead generation system. By restructuring campaigns, resulting in stronger Google rankings, increased organic traffic, and more qualified leads for business setup services.

Cutting Cost Per Lead Nearly in Half for a Car Service Center

The Challenge

A car maintenance and repair center in Dubai was running Google Ads on broad match keywords with no negative keyword list, which meant budget was being spent on searches unrelated to their actual services. There was no call tracking in place, so the business could not tell which keywords were generating real customers versus wasted clicks. All traffic landed on one general homepage regardless of which service the person had searched for.

The Approach

We rebuilt the account into tightly themed ad groups, separating searches like “car AC repair Dubai,” “oil change Dubai,” and “car battery replacement Dubai” into their own campaigns with matching ad copy. We switched from broad match to phrase and exact match, built a negative keyword list to filter out irrelevant searches, and added call tracking so every lead source was visible. Each major service got its own landing page instead of sending all traffic to the homepage, and ad scheduling was limited to actual business hours to stop spend from running overnight with no one available to answer calls.

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