CASE STUDY 2
Business Setup Services
Dubai
From Page 3 to Page 1 for High-Intent
Company Formation Keywords
A 4-month SEO strategy that pushed high-intent company formation keywords from Page 3 to Page 1, resulting in stronger Google rankings, increased organic traffic, and more qualified leads for business setup services.
210 → 1,380
Monthly Organic Sessions
0 → 16
Top 10 Google Keywords
5% → 32%
Organic Lead Contribution
The Challenge
A business setup consultancy helping entrepreneurs register companies in Dubai had a brand new website with no organic visibility. Every lead was coming from paid ads, and cost per lead had been climbing for six straight months as competition in the space increased. The site had no dedicated service pages, no local SEO setup, and was relying entirely on one generic homepage to rank for dozens of different search intents.
The Approach
We started with a full technical audit and fixed indexing errors, slow page speed, and a missing sitemap. Then we built dedicated pages for each core service, including mainland company setup, free zone company setup, and offshore company formation, each written around the specific questions entrepreneurs search before registering a business. We optimized the Google Business Profile and built local citations across UAE business directories. We added an FAQ section answering cost and timeline questions directly, since those are the exact questions showing up in Google’s People Also Ask box for this niche.
The Results (6 months)
210 per month to 1,380 per month
Organic sessions increased from
0 → 16
16 keywords moved into Google's top 10 results, up from zero
5% → 32%
Organic search began contributing 32% of total monthly leads, up from under 5%
Paid cost per lead
Paid cost per lead remained stable while overall lead volume grew, because organic leads were now covering volume that paid ads previously had to carry alone