We rebuilt the account into tightly themed ad groups, separating searches like “car AC repair Dubai,” “oil change Dubai,” and “car battery replacement Dubai” into their own campaigns with matching ad copy. We switched from broad match to phrase and exact match, built a negative keyword list to filter out irrelevant searches, and added call tracking so every lead source was visible. Each major service got its own landing page instead of sending all traffic to the homepage, and ad scheduling was limited to actual business hours to stop spend from running overnight with no one available to answer calls.